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Four Challenges Therapists Face when Marketing their Practice

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I Want to Build a Website for my Practice. What Should I Include?

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The New Normal in Website Design

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October 18th Presentation in NYC: Websites and Online Marketing

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Marketing from the Inside Out: The Evolution of a Therapist

Through the past decade of mentoring young therapists, and watching their evolution within my own practice, I have noticed a common path they travel… Listening to the Call The evolution of a therapist seems to start with a pull, or a calling from within, from the parts of us that wants to make a difference […]

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Blogging for Therapists

Check out this recent post by SEM Geeks: http://www.semgeeks.com/blog/what-future-holds-business-blogging They are right that blogging is a must and I’m sorry to have to tell that to all of my experienced psychoanalysts out there!! Blogs help therapists in two ways: 1) Your writing, and NOT content someone else wrote for you, reflects exactly who you are […]

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5 Psychology Studies for Smarter Website Design

I came across this article written by Gregory Ciotti on InspiredMag, and he has some interesting ideas. I’m pleased to say I have naturally been incorporating his ideas into my websites….does that mean I know something about psychology? (That is a joke of course…since I’m a therapist and all…) And now to the link: http://inspiredm.com/5-psychology-studies-for-smarter-web-design/ […]

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An Affordable Website You Can GROW Into…

I hear often from therapists that they simply don’t have a marketing budget for a nice, new website and I have the answer for you ~ a website you can grow into!! The ideal way to market your practice online is to create a substantive website that features all of your specialties, has all the […]

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5 Important Points to Know BEFORE you Build Your Psychotherapy Website.

Therapists need a website these days and there are 2 distinct reasons why: 1) When clients receive your name from a colleague, or other referral source, they WILL Google you to learn more. A lack of a website can leave clients frustrated and unable to connect, and move on to the next referral, and 2) […]

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Do You Need a Website For Your Therapy Practice?

Yes you do!… and I can make one for you! I Build Websites for Therapists that are Beautiful and Affordable! Click for PORTFOLIO You need an online presence. And, this is exactly what will help fill your practice with your ideal clients. Your online space is the first step in establishing a relationship with new […]

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Website Design for Psychologists

I’m pleased to show you a recent website I did for a Clinical Psychologist in NYC. She wanted a clean and simple website that showcased her and her work, which also had the feel for the change in seasons. The idea that life is cyclical and everything will soon come to pass. To see the […]

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Why Google Places is Important

Google Places can be described as an electronic version of the Yellow Pages. It originated from “local searches”, which joined together Google Maps and Google’s organic search results to create a unique filter for finding local businesses. Out of this information, Google crafted Google Places, which compiles the following information on a business: name, address, […]

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A Few Tips for Building a Successful Private Psychotherapy Practice

I read a post a few days ago titled “The End of Private Practice” and it was essentially speaking of current reasons of how health care, and mental health care, was being taken over by the insurance industry and how clients are continuing to move away from out of pocket costs, and this may be […]

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Taking Lessons from Nature

So when I woke this morning, as I always do, I think of how I can continue to build my practice. This idea is now a part of my chemistry. I’ve been in business for 12 years at this point and caring for my business is now apart of who I am. I live in […]

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Create a Marketing Mind-Frame for Private Practice Therapists

Good morning everyone… Happy Friday! This post, Create a Marketing Mind-Frame for Private Practice Therapists, is a simple little post with hope to inspire you to take a few steps forward for the growth of your private practice. Every morning I wake up I go right to my computer (except Sundays…sometimes). I have a mission: […]

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Websites for Therapists

I build websites for therapists and I have fallen in love with the process. I want to show you a website I’m just finishing up. This client focuses on counseling and marital therapy and resources for non-traditional couples in NYC. He wanted his site to reflect his work as a therapist and also to provide […]

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Private Practice Finances 101: 4/15 Begins Tele-series

Understanding private practice finances is a needed piece of the business puzzle that most therapists haven’t had the opportunity to learn. Our clinical program taught us to be a great clinician, but most lacked providing us with the ability to support ourselves financially.

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MARCH 24, Marketing for Therapists, NYC Training

Don’t miss out! There are a few spaces left for my Marketing for Therapists 101: NYC Training Workshop on Sunday March 24, 2013. Special 1-Hour in-depth discussion on WEBSITE MARKETING for Therapists and Search Engine Optimization (SEO). Marketing for Therapists 101: Workshop in NYC Marketing for therapists is an experiential workshop to help therapists, counselors, […]

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Grow Your Private Practice With a PPC Campaign

Maybe you’ve heard a lot about pay-per-click (PPC) campaigns, and maybe you haven’t. But you probably didn’t expect these marketing campaigns to be of any use to you. Contrary to popular belief, marketing strategies are not just limited to the business market. Health professionals like doctors, dentists and therapists are turning to PPC advertising to […]

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5 Ways to Launch Your Private Practice.

Starting a successful private counseling practice is within your reach. I can imagine you must be feeling a mix of eagerness, excitement, fear (or terror), confusion, self-doubt, and/or just plain lost. This is a new chapter for you on your journey. You need support and guidance. The following will hopefully make the path forward a […]

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What is niche marketing exactly?

A confusing topic for most therapists is the idea and reasoning behind why you need to narrow your scope of practice to a specific niche? My answer is that it’s all about marketing…let me explain… If you want to use your therapist website as a marketing tool and get referrals from online, you need to […]

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Handling bad online reviews…

Clients have asked us how to deal with bad reviews hoping there’s a legal solution. There isn’t. We recently wrote Yelp on behalf of a client whose former patient had written a bad review, and Yelp wrote back stating (correctly) that they were essentially legally immune and would remove nothing from their site without a […]

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PC vs. PLLC: How to choose?

Choosing a business structure is a difficult step for any therapist to take.  If you are in the process of deciding whether or not to  start as a sole proprietor, incorporate (PC) or become a PLLC, the following may be helpful in differentiating between these entities. A Professional Limited Liability Company (PLLC) and an S […]

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My Story and Structure

Hi all… I thought I would share my own journey as to how I got here. I made a page for ‘My Story’ and I’m copying the test. I hope my journey can continue to show all of you that you really can thrive in private practice!

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January 27, Finance 101 Workshop in NYC

This workshop is sold out! Please see the events page for future dates. Start the new year from a grounded financial place. This is the best time to put procedures in place, organize your Quicken or Quickbooks program, track sales and balances, forecast and project income, get your expenses under control, determine your target sales, […]

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We All Started Somewhere…

Looking back to the beginning of my journey in private practice, I’m amazed at how little I knew and how scared I was. The idea of growing a business into something that could financially sustain my life, and my family, seemed so far off. This same fear stops many therapists I know from taking that […]

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Setting Fees for Your Practice

This is an area most therapists find difficult. As with all the other business pieces, our wonderful clinical training gave us just that- clinical training and has left many of us in our profession longing for guidance on basic business practices. Here are a few tips in creating a financial ground for your fee-for-service practice. […]

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Most Frequently Used Psychotherapy CPT Code Changes

Beginning January 1, many, but not all of the most frequently used psychotherapy codes will change. Among the new codes are: 90791 replacing 90801, 90832 replacing 90804, 90834 replacing 90806 and 90837 replacing 90808. The codes now specify a single duration: 90832 is 30 minutes, 90834 is 45 minutes and 90837 is 60 minutes, but […]

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Give Yourself a Raise in 2013

Everyone deserves a raise – even therapists! The year is coming to a close and its the time to look over your quarterly figures to see if you have met financial goals for 2012 and give your self a raise for 2013. The national average for raises (according to salary.com) has been 2.1%-2.7% and up […]

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The Importance of a Google Friendly Website

Whether you already have a website or are in the initial stages of generating one, you won’t get the traffic you want unless your site is Google friendly. This is always a difficult balance to achieve; having a website that sports a great design and a

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